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*OUR JOURNEY — THE STORY OF CULIN*

In the heart of Rajasthan, in the small city of Kishangarh, two brothers shared a deep passion for quality and an unshakable pride in Indian craftsmanship. What began as a personal frustration soon evolved into a larger mission.

Each time they searched for premium cotton shirts, the trail ended at foreign brands—brands that sourced fabric from India, only to sell it back at inflated prices. The irony was stark. Why should a country renowned for its cotton heritage and artisan skill be sidelined in the global fashion narrative?

Fueled by purpose and pride, They set out to change that. They weren’t just launching a clothing line—they were starting a movement. A movement to celebrate Indian quality, design, and affordability. And so, *CULIN* was born—*Culture of India*.

CULIN is where India’s rich heritage meets modern style. We source the finest Indian cotton, work hand-in-hand with local artisans, and create shirts that rival the world’s best—minus the sky-high markup.

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*OUR STRUGGLE — THE WHY BEHIND CULIN*

The journey was anything but easy. We had the passion, but not the playbook. We faced doubt, supply hurdles, and countless setbacks. People often said, “This kind of quality only comes from abroad.” But we knew better.

We immersed ourselves in the world of fabric. We studied weaves, visited Indian mills, met with weavers in small towns, and tested fabric after fabric. Through relentless trial and error, we discovered the formula: an Indian shirt crafted with pride, built to global standards.

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*OUR PROMISE — BUILT WITH YOU, FOR YOU*

At CULIN, every shirt we create is shaped by the people who wear it. Our journey doesn’t end at launch—it evolves with your feedback. Whether it’s a better fit, a new fabric, or a fresh design, your voice guides us.

You’re not just a customer—you’re a co-creator.

Your trust, your experience, and your suggestions shape the next version of CULIN. Because ultimately, this brand doesn’t belong to us. It belongs to all of us who believe in Indian craftsmanship, and want to see it thrive.

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*Wear CULIN. Wear a story. Wear the change.*

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Would you like this in a shorter format for social media captions or email campaigns as well?